✅ Turning Followers into Paying Customers

Go from Likes → Customers

Author

Hanna Larsson
May 10, 2025

In partnership with

You don't need a massive team to build a great business anymore.

You don't need a huge marketing budget either.

You don't need VC funding.

What you need:

✅ an email list
🌍 any location
👀 a personal brand and an audience
🛜 wifi (bad internet is my worst nightmare 🤣)
🔧 a good problem people are willing to pay you for

Was this email forwarded to you?

Point of view

You’re posting on social media..

You’re growing your audience….

And you’re getting more and more people to engage with your content.

...but you’re not converting your audience to customers.

You’re not getting any inbound business from it.

Then this newsletter is for you.

↓

Every successful online builder is actively building an email list.

Justin Welsh
Simon Squibb
Codie Sanchez
Matt Gray
Tim Denning
Nick Huber
Alex Hormozi
etc, etc….

Why?

NO ONE wants to be controlled by algorithms on social media = people want ownership

AND

Because email marketing is up to 40x more effective than social media when it comes to turning leads into customers.

( 40x is NOT a typo..this is how insanely more effective email marketing IS - just wanted to point that out 😄)

By owning an email list, you control how you reach your audience.

Social media? Not so much.

Social media algorithms are constantly changing, and you don't control those platforms.

And don’t get me wrong, social media is a must to enable people to FIND you.

(This is why we offer done-for-you services for LinkedIn)

But to convert people to clients: an email list is more effective.

With email, you’ve got a direct line to your people.

You can nurture those relationships without relying on third-party platforms.

No middleman, no algorithm changes.

You’re talking straight with them.

If you’re not building an email list, you’re missing out on one of the most effective ways to monetize your audience, and build a business.

How to Turn Followers into Subscribers (and Customers)

So, how do you go from having followers to building a loyal email list and turning them into paying customers?

Here are a few actionable tips to get you started

….but first: today sponsor:

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…ok, let’s continue: here are a few actionable tips to get you started

Create Irresistible Lead Magnets

Offer something of value in exchange for their email address.

Whether it’s a:

- free guide
- checklist
- webinar
- exclusive content

…make sure it speaks directly to your audience’s pain points or desires.

EXAMPLE:

I had hundreds of people downloading my free guide from my LinkedIn newsletter earlier this week.

People downloaded the guide and some bought my other paid guides too.

I sent a follow up email to them after: “What’s next”

And asked them to sign up to my (this) newsletter.

I asked the subscribers to my LinkedIn newsletter to sign up in 3 places:

1 - in the LinkedIn newsletter
2 - in the guide they downloaded
3 - in the the follow-up email after they downloaded it

76 people signed up that day ✅ 

(welcome to everyone who are new here 👋)

and I got 💰 from people buying several of my paid guides

Be intentional about growing your newsletter and create a system for it ♻️

Use Social Media to Promote Your Email List

Don’t just share your lead magnet once → talk about it OFTEN.

Tell your followers what they’re missing if they’re not on your list.

Add some urgency or offer a bonus to get them to subscribe.

EXAMPLE 1 (traffic driver; LinkedIn newsletter → email list on Beehiiv)

EXAMPLE 2 (at the end of posts and newsletter on LinkedIn)

EXAMPLE 3 (from the comment section of a post; a post inside a post)

Make it a part of your system.

Nurture with Consistent, Valuable Content

Once they’re on your list, don’t just sell. 

Give them content they can actually use.

And LEARN from.

The more value you provide, the more trust you’ll build, and the more likely they are to buy from you down the line.

Show people you understand them.

Make yourself the go-to.

Many people think they should do the opposite:

Keep things behind a wall until people buy.

That won’t build your business and it won’t build your email list.

Share loads of value, and you will get more customers.

That’s my experience.

Treat it like an a$$et

Treat your email list like the valuable asset it is.

Ask for input.

Encourage people to reach out.

Make an effort to understand and respect people’s time.

Don’t write super long essays (no on has time).

Write newsletter editions people can skim read.

Show up regularly in their inbox.

Next Steps

Ready to turn your followers into loyal customers?

Start with these steps:

👉 1 - Set up an email list

Use my link and get a discount when you sign up on Beehiiv:

https://www.beehiiv.com/?via=hanna-larsson

👉 2 - Build your first lead magnet

Check out different examples here:

👉 3 - Promote your lead magnet on social media

Provide value.
Solve people’s problems.
Be consistent.
And nurture your subscribers.

Don’t wait for the perfect moment.

Start building your email list today!

You got this.

Talk soon,
Hanna 👋

📌 PS. Do you need help to set up your newsletter on Beehiiv? We can build your landing page, create your template, font, colours, banner, etc and a → full newsletter hosting service → go here: https://hunt.rs/newsletter/

(click on that page and see what our newsletter clients say about working with us)