The fact is, most people don’t know what they want.

So they end up copying what others are doing.

And they end up following the crowd.

Which makes many end up in regret.

The best way to stand out from the crowd, grab attention, build a valuable following and build a business is to do your own thing.

And lean in to your weird self.
And be ok with people disagreeing with you.
And questioning you.

Because they will when you decide to create your own path.

In a world where everyone is doing the same stuff, chasing the same jobs, promotions, sounding the same, posting the same content, creating the same products, apps, programs etc → do your thing.

It can be uncomfortable at times.

Let me correct myself: IT IS uncomfortable very often.

But it is way more rewarding in the long run, trust me.

AND think about it: those are the people we want to follow.

Real, imperfect people who stand for something. Who have the guts to have an opinion and be human.

Attio reached out to me and asked what they think the future of CRMs looks like.

That’s what I replied 👆

So yesterday my face turned up on Times Square.

Sahil Monsuri (Founder & CEO at Bravado) and I became the main campaign faces.

This is another example of what happens when you put yourself out there → all kinds of doors start opening.

(watch the video and let me know what you think)

Today’s edition is sponsored by Mindset, Money & Freedom with Brendan Chaplin.

Subscribe for Weekly Insights into How to Sign High Value Clients, Create Products and Programmes You're Truly Proud of, Build a Scaleable Online Company and Achieve Freedom!!

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↓

How To Be Your Unapologetically-Weird Self

“How can I find my niche”

“How can I come up with what I should post about on social media”

That’s a common thing a lot of people struggle with.

→ Your niche is YOU. 

Your personal brand should therefore be a mix of your unique:

experiences

voice

career

knowledge

skills

thoughts

interests

observations

failures

wins

learnings

opinions

obsessions

the way you write

the way you sound

Start by asking yourself:

1. What do you want to be known for?

2. Who do you help? (who’s your target audience)

3. How do you help them?

4. What are you good at?

5. Where do you want to be in 2, 5 or 10 years?

That’s all you need to get going.

You need a direction.

And every single day you move in that direction.

And hit that publish button.

When you get started with posting, you will find your voice.

Repeat after me: “I will find my voice”.

And your voice will change a million times.

Like it should.

This is an ITERATIVE process.

So, not knowing means:

→ You’re on the right path.

And exactly where you should be.

Speaking of doing your own thing…

It starts on LinkedIn…

…and continues IRL 😎

Tadaaaaaa… the tennis court I sponsored in Mölle, Sweden 🎾 

I wrote about it here.

📌 If you want to hit the ground running with your business after this summer, consider booking ghostwritten LinkedIn posts with us. We have 3 different packages: 12, 16 or 20 posts per month. E.g. you can order 20 posts and mix with your own and spread them out. Then come back to us when you need more - think about it 👋

Chat soon,
Hanna

Whenever you’re ready, here’s how I can help you:

I have 4 main offers:

1. Do it yourself → grab my guides

2. Do it with you:

- book personal branding coaching → here

- how to build a profitable online business: coaching or program → here

3. Done-for-you service : fully outsourced to us → choose between small, medium or large