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Your LinkedIn profile is your online storefront. 

It’s your sales rep working for you 24/7.

If you’re not using it to its full potential, you’re missing out on business.

I’ve built a 6-figure business this way.

Let me show you how to turn your LinkedIn profile into a lead magnet 💸

↓

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TURN YOUR PROFILE INTO A LEAD MAGNET:

1. Your Headline = Your Hook
   
   Stop using the generic “Job Title at Company X.”
   
   Your headline should scream value.
   
   What do you offer?
   
   What problems do you solve?
   
   Make it clear. Make it punchy.
   
   Example:
   
   Helping Founders Get Their Time Back
   Helping Founders Escape the Chaos
   I help you sell better
   I help you hire 10x faster
   Helping Founders Build Personal Brands & Scale Businesses
   
   
   

2. A Killer Banner
   
   Your banner isn’t just a background.
   
   Use it to communicate what you do in a way that instantly grabs attention.
   
   Profile visitors should think “I should know this person” when they see the banner.
   
   Make it clear, make it bold and memorable.
   
   Some awesome examples of people with great banners (we designed them)

   
   ↓

   
   
   

   

   
   
   👉 Follow Patric - this guy is a tech founder and lives his life more like a rock star (in a good way). He is an entrepreneur, investor, interested in 🤿🧘‍♂️👨‍🍳🕺 and has a house in Bali. He’s even a film producer. He posts about AI, remote work tips, and health.

   
   

   

   
   
   👉 Follow Kim - he is an entrepreneur and investor and he posts about business and entrepreneurship in Norwegian. Such a nice person too with great values!
   
   

   

   
   
   👉 Follow Natasha - she’s a lawyer with a HUGE passion for animals. She offers flexible legal support to businesses (and posts about it too), and for non-profits. She works as fractional general counsel at the World Wildlife Fund 🐼
   
   

   

   
   
   👉 Follow Amy - she is SO genuine and an incredibly talented entrepreneur. I’m so impressed by her. She posts about workplace culture, kindness, leading with empathy and leadership.

   
   
   

   

   
   
   👉 Follow Jonathan - when he was young he booked a one-way ticket from France to the US with only a guitar and a dream - several years later he’s worked at leading investment firms and today runs how own investment firm. He posts about wealth management.
   
   

   

   
   
   👉 Check out Maria’s profile here - they make relocation easy for employees. She’s an incredible entrepreneur! Take a look at their clients 🤩
   
   

   

   
   
   👉 Check Dan’s profile here, they are building Digit, a modern software for the manufacturing industry.
   
   

   

   
   
   👉 Follow Nena - she posts about change management and a donkey here and there (she lives on a farm). Nena is such a warm and lovely person as well!
   
   

   

   
   And my own 💁‍♀️
   
   

3. Optimized "About" Section
   
   This isn’t about your career history.
   
   It’s your story.
   
   Keep it short, compelling, and focused on how you help others.
   
   Forget the long paragraphs.
   
   People skim, so break it into bite-sized chunks.
   
   Start with a hook:
   
   Are you struggling to scale your business? Let’s change that.
   
   Or:
   
   A statement intro:
   
   I am a builder.
   
   

   

   
   (slide from “How to update your profile so you can sell more”)
   
   
   

4. Social Proof
   
   If your clients or colleagues can vouch for your work, let them.
   
   Recommendations and testimonials build trust faster than anything else.
   
   Don’t be shy 👉 ask for them.
   
   
   

5. A Clear Call-to-Action Make it easy for people to know what to do next.
   
   Want to work with you? 👉 📅 Book a call.
   
   Want your lead magnet? 👉 Click here.
   
   Want a consultation? 👉 The CTA should be clear and easy to follow.
   
   
   

6. Content is Key
   
   Your profile isn’t static. 
   
   Post regularly.
   Share your insights.
   Provide value.
   
   If you’re not posting, you’re missing an opportunity to stay top of mind and attract inbound leads.
   
   Your profile is the party and it doesn’t matter how fantastic the party is if you’re not sending invites.
   
   📩 Invites = Your LinkedIn posts
   
   Your LinkedIn posts helps people find you.
   
   Your profile converts them to followers, subscribers and inbound leads = revenue.
   
   
   

7. Profile Picture
   
   This one’s obvious, but I’ll say it anyway:
   
   No selfies.
   No pets.
   
   Look professional, approachable, and confident.
   
   People need to trust you before they’ll buy from you.

   
   

TO SUMMARIZE

Your LinkedIn profile is a tool.

It's your sales rep that works for you 24/7 if you build it right.

Optimize it like a landing page.

Make it clear, make it attractive, and make it a magnet for leads.

And yes, if you’re still using a blurry picture from your vacation two years ago, it’s time for an upgrade.

2 WAYS I CAN HELP

1. Download my guide and follow the steps to optimise your profile

2. Book a profile optimization with us 🤝 at Huntrs. We will rewrite all of your profile texts, design your banner and featured section.
   
   We do both personal profiles AND company profiles.
   
   We turn stories 👉 💰.

OK, I'm off to chase strawberries.

Strawberry season started yesterday ✌️

Yep, that’s the plan 👆

Have a fantastic weekend and talk soon,
Hanna