🐫 The way we build startups has changed

Author

Hanna Larsson
September 29, 2023

Hi 👋

It’s been a crazy good week, hope you have had a great one as well.

This week I want to zoom in on the changing startup landscape.

How we build startups has changed and how we go to market is changing too.

The traditional VC model is broken.

In the last couple of years we've seen a lot of 👇

→ Spend like there's no tomorrow

→ Growth at all costs

→ Hire, hire, hire

→ Paid ads

We’ve seen a lot of great companies crash and burn.

 🐫 The New Way - The Way of the Camel

→ Managing cost

→ Eco-system focus

→ Build for resilience

→ Play the long game

→ Keep your team lean

→ Build on social media

→ Reinventing outbound

→ Do smart partnerships

→ Efficient profitable growth

→ Revenue generation is a team sport

→ Influence people through content

→ Build community around your brand

→ Experiment with content on social media

→ C-levels building personal brands on social

Bootstrapped startups is the new sexy.

Alex Lazarow wrote an article on this for the Entrepreneur Magazine and described it very well.

Camels adapt to multiple climates. Camels survive without food or water for months. When the time is right, they can sprint rapidly for sustained periods of time. Unlike unicorns, camels are not imaginary creatures living in fictitious lands. They are real, resilient and can survive in the harshest places on Earth. While the metaphor may not be as flashy, these startup camels prioritize sustainability, and thus survival, from the get-go by balancing strong growth and cash flow.

Alex Lazarow

BOOM.

Let’s celebrate the era of startup camels 🐪✌️

🦕This Company Gets It

The way we build startups and go to market has changed.

I’m a firm believer that the future of sales will be driven by:

→ Our networks
→ Content creation because attention is the new oil
→ The relationships and communities we build and invest into
→ Personal brands because 50% of professionals will have a portfolio career (personal branding and audience building is growing like crazy)

I’m excited to announce that I joined Commsor’s Community Advisory Board.

If you’ve never met the CEO and Founder Mac Reddin, you should reach out to him.

He’s been the go-to for building communities for over a decade, and they are just now launching their new products.

🤯 This Happened

I have posted on LinkedIn 635 days in a row 🔥

It has generated:

→ 70,000+ followers
→ 48 million impressions
→ 36,800+ newsletter subscribers
→ It feeds my company with 5-22 inbound leads per day

If I would have bought this traffic it would have cost me more than $1.5 million.

LinkedIn has 930 million members worldwide.

About 1% are actively sharing content 🤯

This is a MASSIVE opportunity to take part of.

→ Startup founders
→ Content creators
→ Fractional execs
→ Freelancers
→ Consultants
→ Employees

50% of all professionals will have a portfolio career by 2030.

The creator economy is exploding and could approach half-a-trillion dollars by 2027.

Audience is the new oil → build your own distribution channel.

Monetize your skills and knowledge - start today 🔥

See the Top 200 Worldwide 🌍 here.

PS. Thanks Favikon for featuring me. Let's get more women on this list 👊

👋 Work with Hanna

Whenever you're ready there's 4 ways I can help you:

  1. I help startups build revenue growth, audience and high-performing teams. If you want to work with me as your GTM Advisor, reach out here or send me an email: [email protected]

  2. Work with me 1:1 and build your audience on LinkedIn. You will learn the exact strategy I used to build 70,000+ followers and 48 million+ impressions and how you can do the same and monetize your traffic. Learn more here.

  3. Promote your business to 36,800+ people by sponsoring my newsletters. Reach me here: [email protected]

  4. Go-To-Market with Huntrs. Reach us here. 🔥