Before you close the year, read this.

↓

LinkedIn is the strongest platform for B2B.

Not because it’s trendy. But because buyers actually use it.

Over 65 million decision makers are on LinkedIn.

More than 10 million are C level executives.

Personal profiles get up to 13 times more reach than company pages.

And yet most founders still think their website matters more.

They have the same unclear profile.
Same banner.
Zero clarity.

The bar is still painfully low.

Some examples:

1. Posting once a week can increase profile views by up to 4x.

2. Profiles with images get up to 40 percent more engagement.

3. Most users are on mobile, yet most profiles are unreadable on mobile.

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The biggest mistakes I see all the time:

1. People treat LinkedIn like a CV (no strategy)
2. People post brain dumps i.e their content makes sense to them and them alone (no strategy)
3. People quit too soon (they never get to see the compounding growth)
4. The don’t post with consistency (there is a playbook on how to grow an audience)

Your content should be about THEM, not you.

Buyers don’t care about titles. They care about clarity.

Who you help.
What problem you solve.
What result you create.

You need to have a clear strategy for LinkedIn and build it like an engine.

When I optimized my profile and content strategy, everything changed and I started getting:

- Inbound leads
- Sales
- Partnerships
- This newsletter.

And my business started growing.

Since then, me and my team have helped hundreds of people (founders, executives and investors) turn LinkedIn into a growth engine.

If you want to end the year strong and start the next one with momentum, here are 4 simple options to consider:

1. Learn how to leverage your personal profile and fuel traffic to your business. Grab my free guide on how to grow your business through LinkedIn.

2. Download one of my guides and start building.

3. Or if you want direct feedback and a clear plan: I offer private 1 to 1 sessions on LinkedIn and business strategy.

4. If you prefer me and my team to do it for you: We help you to turn you story into a competitive edge. Go → here to learn more.

We look at what to fix, what to remove, and what will actually move the needle for you.

Engage with your network. Build something that compounds. And turn LinkedIn into a growth engine for your business.

Thanks for reading this year.

See you on the other side,
Hanna

📌 Need help to build your personal brand and grow your business? Here's how I can help:

1. Download a guide and start today: https://hannalarsson.gumroad.com/

2. Book a 1:1 session or program with me: https://hannalarsson.me/ 

3. Me and my team will build for you: https://hunt.rs/