⏰ Why Your LinkedIn Profile Should Work 24/7 (Even While You Sleep)

Paypal is hiring a “Head of CEO Content”

Author

Hanna Larsson
September 06, 2025

A few years ago, I treated LinkedIn very differently than I do now.

That was a mistake.

Because when I tweaked my profile..

… it started giving me a completely different result:

My profile became my 24/7 silent salesperson.

And yes, it works.

I built a six-figure business from a profile optimization and posting regularly.

✓ LinkedIn = Lead Magnet Reality Check

→ 82% of people say they trust a company more when its executives are active on social media.

→ Of the Fortune 500 CEOs that were on at least one social media platform, 98% of them use LinkedIn.

→ 44% of a company’s market value depends on the CEOs reputation.

(yes, read that again)

→ 80% of social B2B leads come through LinkedIn.

→ LinkedIn is 277% more effective for B2B lead gen than Facebook and X.

→ 89% of B2B marketers use it for lead gen, with 62% seeing direct results.

→ Paypal is hiring a “Head of CEO Content” - at the end of the day: it doesn’t matter how cool your product is if you don’t nail your messaging. Storytelling is everything. People want to connect with people these days.

👉 If you’re not using your profile to its full potential, you’re missing out on both business and career opportunities.

How to Turn It Into a Lead Magnet

Profile Element

Why It Matters

Pro Tip

Headline

It's your hook. Instant value promise.

Ditch “CEO at X”; say “Helping Founders Get Their Time Back”

Banner Image

First visual impact. Make them think, “this person gets it”

Bold, clear message. No fluff.

About Section

Your story, not a dry CV.

Break into skimmable sections, start with a personal angle. Like this for example: “I am a builder.”

Keywords & Skills

Drives discovery; by using the right keywords you enable people to find you when they search on LinkedIn.

Research and sprinkle relevant terms, this can boost views 21x.

Recommendations

Trust signals from others.

Ask clients to vouch for you, nothing sells like real-world proof.

Visual + Volume

Posts = constant invitations 📩

You only get noticed when you're active, content is your profile’s megaphone. An optimized profile goes nowhere without posts.

CTA

Makes next steps obvious.

“Book a call” or “Get the free guide” - whatever you want them to do, be clear and tell them.

Real Stories, Real Reach

Deloitte hired a full-time LinkedIn influencer whose posts have hit hundreds of millions of impressions.

April Little, a HR exec - built a 260K+ following and earned $150K in two years from authentic posts.

These people aren’t outliers.

This is what happens when you build trust, share value, and stay consistent.

Your Next Steps

  1. Rewrite your headline → promise value, not a title.

  2. Refresh your banner → let it speak to your who and why.

    (have you seen that you can have a slide show with 3 different banners? Check mine here)

  3. Inject personality into About → keep it short, punchy, and story-driven.

  4. Add skills and keywords → so people and algorithms notice you.

  5. Request recommendations → your credibility on display.

  6. Post regularly → your voice = visibility = leads.

  7. End every profile section with a small call to action.

Your LinkedIn profile can be the silent salesperson you never knew you needed.

Until next time,
Hanna 👋

📌 PS. Here are 3 ways I can help you:

  1. Want help optimizing your LinkedIn profile into a lead magnet? Grab my guide or book a profile optimization with me and my team.

  2. LinkedIn is changing.

    📆 Book a LinkedIn audit with me and get feedback on your profile and content strategy and how you can improve it to get better results.

    You will learn:

    - How you should update your profile
    - How often you should post
    - What the best performing content is
    - How to find your unique voice

  3. 👉 Leverage our full LinkedIn done-for-you service. We build your strategy and we create the type of content for you that performs best on the platform.