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If you're a business owner, the next few years could look very different.

AI is advancing rapidly, and some experts, like the CEO of Anthropic, are warning that it could eliminate up to 50% of entry-level white-collar jobs by 2025.

So, what does this mean for you as a business owner and executive?

It’s simple

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As automation and AI become more widespread, your personal brand will be your key to standing out and staying relevant.

Your personal brand is your moat.

In times of uncertainty, one thing remains constant: your personal brand.

It’s the unique combination of your skills, experiences, and values that sets you apart.

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While AI can automate tasks, it can’t replicate your personal touch, your story, or your authenticity.

Building a strong personal brand isn’t just about self-promotion; it’s about positioning yourself as a trusted expert in your field. 

It’s about creating content that resonates with your audience, engaging in meaningful conversations, and showcasing your expertise.

Is your content on LinkedIn doing that today?

As AI continues to evolve, those who have invested in their personal brand will be the ones who thrive.

They’ll be the go-to experts, the trusted voices, and the leaders in their industries.

So, how do you start? 

Begin by identifying what makes you unique.

Share your insights, your experiences, and your journey.

Engage with your audience authentically and consistently.

And most importantly, be patient. 

Building a personal brand takes time, but the investment is worth it.

(It changed my life)

In a world increasingly dominated by AI, your personal brand is what will keep you irreplaceable.

To your success,
Hanna

📌📌 PS. Here are 3 ways I can help you:

1. Get instant access to my guides: https://hannalarsson.gumroad.com/

2. Get help with finding clarity regarding your personal brand, learn how to connect your personal brand with your business / side hustle and create a compelling offer - book time with me: https://hannalarsson.me/personal-branding/

3. We can optimise your LinkedIn profile for you, build your strategy with you, ghostwrite and design your posts and help you build up your reach: https://hunt.rs/build-audience/