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The hook is 80% of your post.

The hook is:

• the top sentence of your post

• the visual / image

That’s where you should spend time.

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Write like you talk.

Use specific words. This is how we go from generic content to specific.

Make yourself relatable.

Think about the formatting of the post.

Add space between sentences.

Add a list.

People find it easier to read a post then: enable skim reading.

Remember: one idea per post.

Show as many sides of yourself as possible - this is how we build trust.

Content is all about emotions - you need to make people feel something.

Grab attention through storytelling - share personal stories.

Write about stuff people care about.

Make the post about THEM, not you.

If you win people, you win on the platform.

4 more examples:

→ Post 1
→ Post 2
→ Post 3
→ Post 4

See what I mean?

It’s kind of the same pattern in all of them.

And in all of these posts, I pitch my services in the comments.

→ Treat your personal brand like an asset.

And after a while things will start to compound.

✍️ Here are 17 content ideas you can use:

Your latest learning

An aha! moment you had

A story you would like to tell

A thought-provoking statement

A short tutorial or how-to guide

The worst advice you ever heard

Old Way vs. New Way of doing things

Publicly answer a question from a client

Story of how you started your company

Share a mistake and what you learnt from it

What you wish you had known before you started

A light-hearted or funny moment from your work life

A strategy you usually only share with your customers

An "insider information" or hack related to your industry

Best advice you received and how it impacted your business

A typical day in your life or in a specific role at your company

A throwback to a significant moment in your career or company history

→ Got any questions? Reply to this email. I try to respond to everyone!

And don’t forget that you can book social media posts via us - we can be your copywriter 👋

Talk soon,
Hanna

📌 PS. I’ve coached 20 people the last 2 weeks. Book your coaching session with me → here, so you can hit the ground running after the summer. I coach people in: Personal branding, portfolio career and how to build a profitable business - your pick 👌 

📌📌 PPS. My coaching clients are getting more inbound business, they are shortening their sales cycles, getting featured and interviewed by world-leading business magazines, asked to do keynotes, asked to do sponsorships/collaborations with companies, getting the tools to build multiple revenue streams and getting fully booked.