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In one of my recent polls, 

I asked what you wanted to read more about, 

and most of you said: 

→ How do I monetize my audience online

So, let’s dive in

↓

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😎 How to monetize your audience

A couple of years ago, I was exactly where you might be now. 

I had ideas, 

a growing network, 

and the motivation to build something meaningful,

but I wasn’t sure where to start. 

In January 2022, I began posting daily on LinkedIn. 

Nothing fancy, just consistent, thoughtful posts.

By mid-year, that consistency paid off. 

I left my 9-5 and turned my side hustle into a profitable online business.

This is what I’ve learned since then:

1. You Are the Niche

The most important thing I can tell you is this: 

You don’t need to fit into a niche. 

→ You are the niche.

Your unique mix of experiences, skills, and personality is your competitive advantage. 

When you show up as your true self and share your story, you’ll naturally attract the right audience. 

Don’t overthink this step.

Just start.

2. Focus on Your Personal Brand

Building trust is the foundation of any successful online business. 

And trust comes from showing up consistently. 

Use platforms like LinkedIn or Instagram to share valuable insights, lessons learned, or even mistakes you’ve made. 

Your audience will value your authenticity.

In a world that will be run by AI agents, your personal brand and being human will be everything.

Your personal brand drives your business.

3. Engage, Don’t Just Publish Content

Think of social media as a two-way conversation. 

Engage with your audience. 

Respond to comments, ask questions, and listen to what people want. 

This helps you activate the platform’s algorithm and the feedback loop helps you refine your offerings.

If you engage with your followers they will feel seen and heard and invest more time in you.

Together you will build your business.

4. Monetize Through Value

Start small. 

Offer something that solves a specific problem,

an e-book, 

a course,

a workshop, 

or a consulting call. 

Once you understand what your audience needs, 

you can expand into subscriptions, done-for-you services, courses, memberships, or collaborations. 

Remember: 

→ It’s better to overdeliver to a small group than to underdeliver to a large one.

5. Stay Lean and Profitable

It’s tempting to chase rapid growth, 

but in the early stages, 

💰 cash flow is more important than scale. 

Focus on creating a lean operation that serves your clients well 

and keeps expenses low. 

Growth will come naturally once you’ve built a solid foundation.

🐫 Camels are the new unicorns (it went viral)

6. You Don’t Need Complex Strategies and Fancy Tools to Monetize Your Audience

Did you know that according to Forbes, e-commerce is set to hit $6.3 trillion globally by the end of 2024?

You have indirect access to 5.5 billion people through the internet.

You don’t need fancy tools to start monetizing your audience.

Start with the basics:

→ Google Workspace for collaboration, creating eBooks, and managing content.

→ Notion to document your processes and stay organized.

→ LinkedIn and Instagram for building and engaging your audience.

→ Beehiiv for newsletters, so you own your audience instead of renting it from social platforms. 

💡 Did you know email marketing is 40x more effective than social media for converting leads into customers?

💡 With 4.26 billion users in 2022, growing to 4.73 billion by 2026, newsletters are one of the best ways to monetize your audience.

Platforms like Beehiiv let you own your audience and build trust—without relying on algorithms 👉 Use this link if you want a discount and a 30-day trial on Beehiiv

If you need help setting up your newsletter on Beehiiv (configuration, design, landing page, structure, fonts, template, logo, banner, we can do it for you → go HERE)

Once you’ve established workflows and understand your processes, introduce AI tools to save time and scale.

From generating content ideas to automating customer engagement, AI can help you work smarter, not harder.

Starting an online business is more accessible and affordable than ever.

The key is to keep it simple at the beginning and scale as you grow.

7. Great Things Take Time

Lastly, don’t rush the process. 

Building something sustainable takes time. 

Test different ideas, 

gather feedback, 

and refine your approach as you go.

Starting an online business can feel overwhelming, 

but it doesn’t have to be. 

Focus on showing up authentically, delivering value, and staying consistent. 

Over time, you’ll build not just a business, 

but a community of people who trust and believe in what you offer.

So, where will you start today?

Hope you found this helpful.

Talk soon,
Hanna

📌 PS. I updated my website → Come work with me 1:1 and I’ll help you how to build and grow your online business.