AI is lowering production costs.

Distribution is free.

The infrastructure to build your own income has never been more accessible, but this window will not stay open forever.

The next two years will decide who owns leverage and who rents it.

4 years ago I had 6,000 followers and a 9-to-5 job.

I was trading time for money.

Waiting for promotions.

Holding back and trying to fit in the corporate box.

Sitting in meetings that could have been emails.

Today I have 259,000+ followers, thousands of newsletter subscribers, and a profitable inbound-driven online business with clients all over the world.

And I get to teach others this system (I am incredibly lucky)

I built it brick by brick without any investors or viral lottery tickets.

Just distribution.
And consistency.

The truth?

It's never been easier to own your income. And build online.

You don’t need a factory.
You don’t need a huge team.
You don’t need a storefront.
You don’t need permission.
You don’t need investors.

✅ You need clarity.
✅ You need visibility.
✅ You need to start.

When you begin building online, people will tell you:

“Pick one tiny niche or you won’t make money.”

That advice sounds smart.
But it kills momentum completely 🫠

You’re not one topic.
You’re a PERSON.

People don’t follow categories.
They follow people they trust.

Your job is not to become narrower.
Your job is to become clearer.

Here’s what works for 99% of people out there:

1. Decide what you want to be known for

You can speak about multiple topics. They just need to connect to one positioning.

2. Write like a human

If a smart 12-year-old can’t understand your post, rewrite it.

3. Build 4–5 content pillars

Themes you can speak about for years without running dry.

4. Make your profile convert

No clarity = no inbound.

5. Show up consistently

Visibility compounds faster than talent.

6. Engage like a real person

Commenting isn’t a hack. It’s how relationships start.

7. Don’t quit too early

Most people stop right before momentum begins.

8. Make it about THEM (not you)

If they don’t see themselves in your content, they scroll past your posts.

9. Build simple offers

When trust grows, business follows.

This approach built my audience.
It built my inbound pipeline.
It built a six-figure online business.

You don’t need the perfect niche.

Because you ARE the niche.
You just need to become known.

When I left my 9-to-5 job 3.5 years ago, I had no plan B.

I just knew I had to do this.

Looking back, I’m grateful I took a bet on myself.

In short, here’s what I did:

1. I went on a career break.

2. I asked myself what I liked and disliked about my career.

3. I started building distribution on LinkedIn.

4. When I was fully booked, I started Huntrs and built our done-for-you services.

5. I gained more time with my family.

6. I attend zero meetings that could have been an email.

7. I own my time.

I’m not a digital nomad.
And this is not rocket science.

I just built leverage.

And a new "system" for my life.

Today I run a lean, profitable online business with clients across the world.

For the first time in my career, I don’t have to shrink myself to fit a corporate structure.

That is freedom.
My freedom.

So, I'm here to tell you

STOP postponing the things you want to do.

While you’re preparing, someone else is shipping.

They’re:

• Testing

• Failing

• Learning

• Iterating

• Compounding

The gap doesn’t explode overnight.
It widens quietly.

There are 2 types of people right now:

1. Those in motion

2. Those consuming

In 2026, the real danger isn’t failing → it’s staying still and being too comfortable.

AI lowers production costs.
Social media gives you distribution.
Email gives you ownership.

The infrastructure is already built.

The only thing missing is your DECISION.

If you’re thinking about building something of your own, don’t hesitate any longer.

Just get started.

It’s never been easier to own your income and future.

What are you building towards?

Talk soon,
Hanna

📌 PS. Wow, this went viral - a lot of people can relate to this, can you?

📌 PPS. Do you need help to build your personal brand and organic content machine? Reply to this email or reach out here: https://hunt.rs/

👋 Here is how I can help you right now:

1. Download one of my guides and start today: https://hannalarsson.gumroad.com/
   

2. Work 1:1 with me: https://hannalarsson.me/
   

3. Me and my team build for you: https://hunt.rs/
   

4. Use my link and get 20 % off your first 3 months of your paid plan with Beehiiv after a complimentary 30-day free trial. (https://www.beehiiv.com/?via=hanna-larsson)