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I meet people all the time who:

• Prioritise building the perfect website

• Spend months on designing the perfect logo

• Spend forever packaging their offer

None of those things matter if you have no distribution.

Distribution = traffic.

Traffic = how people who need your service finds you.

There are 2 types of traffic:

• Paid

• Organic

Paid traffic will require that you have a budget to spend.

And it will require that people already trust you.

If people don’t trust you, your paid ad is just noise.

That’s why I always recommend building audience through organic content.

And build up trust.

Organic distribution is free.

You will either need to learn how to do it yourself.

OR:

Pay someone to do it for you.

A great service without distribution is invisible.

You can be the best in your niche. If no one sees you, it does not matter. Distribution is the moat. It is how you get found, trusted, and bought.

Start here

1 - Decide what you want to be known for

Choose one platform and one target audience.

Write a clear promise in ten words or fewer.

Example: I help B2B founders get inbound leads on LinkedIn.

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2 - Post proof three times a week

Teach one thing.
Show one result.
Show your experience.
Share one client story.
Share an observation.
Share an experience.
Show what you stand for.

Keep it simple and repeatable.

✅ Download my guide and learn this through 5 easy steps:

Or order a batch of LinkedIn posts from me and my team. Let me know if you want to see the process we use to find the tone of voice for all our clients.

3 - Build an email list

Create a one page lead magnet that solves one problem fast.

Add it to your Featured and your banner.

Send one short email every week.

An email list is a must for every online builder.

It gives you ownership.

4 - Borrow reach

Comment daily on ten accounts your buyers already follow.

Offer value.

Ask for two warm intros each week. Say thank you and give back.

5 - Make your profile convert

Create a headline that states the outcome.

Design a banner with a next step.

(in my guide you will get banner templates to create your own banner - get instant access here)

Add a featured section with a lead magnet and call link.

Make the About section in short chunks with a clear CTA.

👉 Prefer to have someone do it for you? Book a profile optimization with me and my team here.

Do this for ninety days.

You will feel the flywheel start to move.

A great service plus real distribution is the way you win and build a thriving business.

Talk soon,
Hanna