The number one activity on the biggest professional network in the world is to check other people’s profiles.

I see business owners posting every week, sometimes every day, but their profiles are a complete mess.

The other day someone asked me to review his posts to help him get more engagement.

His posts were fine.

But he didn’t even have a profile picture.

And he still expected traction. 😱

What the data says 📊

1. A fully completed LinkedIn profile can generate up to 21× more profile views and 36× more messages.
   

2. Pages or profiles that are complete and active receive 30% more views and significantly higher engagement.
   

3. Profiles with a professional photo receive far more profile views (up to 21×) and messages than those without.

❌ Your LinkedIn profile is not a biography, CV or an anonymous online avatar.
✅ It's a landing page that should represent you and your business.

And most profiles:

• Don’t explain the problem they solve

• Don’t show proof

• Don’t tell people what to do next

So people visit, scroll, and leave.

(if they even find the profile in the first place)

Your profile should make your ideal customer think:

“I should know this person”

A quick client reality check

Client A

Let's call him Tom.

Tom has a:

1. Clear positioning

2. A banner that explains who he is, what he does and who he helps

3. Social proof in headline and About section

4. A clear link to easily find his company's website

5. Direct call-to-action in the featured section

✔️ Result:

• Inbound messages within days

• An old colleague recommended and tagged him in a business opportunity post

• Leads within weeks

• Downloads of his lead magnet

• Signups to his newsletter list

Client B

Let's call him Marc.

Marc has a:

1. Vague headline

2. A banner with a mountain and nature (says zero about him or his business)

3. “Passionate about…” messaging and a long monologue about his 20 years in business.

4. No clear offer and no link to the company website

5. Pinned his own posts in the featured section

✔️ Result:

• Impressions and likes (very little)

• Zero conversations. Zero business.

It’s on the same platform.
But with very different outcomes.

The difference wasn’t posting frequency.
It was profile clarity.

Here’s what clarity can look like: 5 examples

This is what Juliane, Founder & CMO @ LPM said after working with us:

“Hanna and her team took the time to understand who I am, what I do, and the people I want to attract, and turned that into a profile that finally feels aligned and professional. The process was smooth, fast, and thoughtful, and every section of my profile now clearly communicates my value.

I highly recommend Huntrs to anyone who wants a profile that truly reflects them.”

👉 Check out Juliane’s profile.

And this is what Jacob, CEO & Co-founder of SkyKey said about working with us:

“Hanna and her team are top notch. It’s very rare that you find someone who actually delivers what they say they are going to do, and Hanna and her team do just this.”

👉 Check out Jacob’s profile.

Another example: Stefan, Co-founder of the fintech company ComplyPay 👉 check out his profile.

And Kunal, CEO & Founder of Tooth Club 👉 this is his profile.

Ugo, President of M&A Club said:

“When her team redid my profile, the difference was immediate and real. Hanna knows how the system works and delivers on what she promises. Working with her and her team has been effortless and effective.”

If your LinkedIn activities isn’t driving business yet, start here:

Option 1
Download my step-by-step guide: How to Update Your LinkedIn Profile So It Converts ($23)

Option 2
Book a LinkedIn profile optimization with us and we will rebuild it for you. Read more here: https://hunt.rs/build-audience/

Visibility without conversion is just noise.

Talk soon,
Hanna

📌 PS. Grab my >>FREE guide<< on how to succeed on LinkedIn this year.

.