1 - Charge upfront

So many online businesses can charge upfront, but don’t.

This is such an easy one.

If you work globally like I do, it makes no sense to invoice after you delivered.

I applied this early in my business.

Because I don’t have time to chase payments.

I run a lean, fast-operating profitable online business.

And I wear many hats.

Chasing payments is not one of the hats I want to wear (I quit a client who did this to me last year, it was such a headache for everyone involved) and you shouldn’t either.

I use Stripe for online payments.

It’s by far the cheapest payment solution that gives the most for the money spent.

2 - Skip most of the subscriptions you’ve signed up for that is costing you money

“But Hanna, my business is special, I need..”

Truth is:

You don’t need a lot of tech in the beginning.

A super common approach among many founders is the “I just need another tool before I can…” approach instead of just narrowing down on the thing that moves the needle, which is SALES.

Learn how to build super lean in the beginning.

You will be amazed at how much it is that you don’t need.

We still don’t use Slack, CRM, editing/content tools etc etc and many of the standard tools a lot of businesses use.

We focus on building a profitable online business, and deliver value.

3 - Don’t let any dollar walk out the door

After a while you want to make sure you build a value ladder that enables you to have offers for different levels and budgets.

Examples:

Low - ticket (sell online when you are asleep and can be sold at scale 💤)
Digital products
Ebooks
Guides
Frameworks
Pdf
How-to / step by step guide
Paid newsletter

Mid - ticket
1:1 services
Consultations
Programs
Online courses
Digital products
Advisory, coaching
Co-creation/Partnerships

High - ticket
1:1 services
Programs
Done-for-you services

Never let a dollar walk out the door.

4 - Take crazy good care of your clients

This year, 100% of all business I closed in my business came inbound.

• inbound from my content on LinkedIn

• inbound from my two newsletters

• referrals from existing clients

Instead of chasing new clients, take really good care of your existing ones.

They will recommend you to new clients.

And if you do a great job, they will come back - they always do.

+have a plan for mitigating churn by growing together with the client.

Who doesn’t want to win big deals?

We all do.

I remember the first time I closed a 5-figure ($) deal from a LinkedIn post with zero sales calls.

→ This was the post.

Yesterday I wrote about how to win big deals without the big team by using AI.

I can highly recommend the free ebook in there from Gong → get it here

Hope you found this helpful.

Talk soon,
Hanna

Here’s how I can help:

1 - Grab my guides → go HERE

2 - Book a consultation/coaching or one of my programs → go HERE

(yes you can book for Dec, Jan and Feb now)

3 - Use my link to start your newsletter → go HERE

4 - We can build for you → go HERE