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BUILD YOUR CONTENT STRATEGY SYSTEM

LIKE THIS ↓↓↓

✅ 1 - Decide what you want to be known for:

• Pick 3-5 topics - this should be a mix of your:

Remember: YOU are the niche

✅ 2 - Decide who you are writing for: Your ideal client (ICP)

Why?

The better you understand:

• who they are

• what they care about

• their challenges

• their desire

• their pain

..the better content you will create and the more relevant people you will reach.

✅ 3 - Commit to how often you are going to post

I recommend:

• 3-7 times per week

Algorithms like consistency.

We see this clearly on all our data when we build personal brands for clients. Someone who posts 3 times per week and someone who posts 5 times will get completely different results, impact and reach.

✅ 4 - Decide formats and topics

If we post educative content every day, no one will want to follow and gradually you will lose interest from people.

→ Instead, do this:

• I try to meet people where they are during the week.

• And diversify my content.

Like this:

Monday: An inspiring/empowering post about people/culture/leadership
Example

Tuesday: Personal storytelling

Wednesday: I teach people something (educative and/or social proof)
Example

Thursday: Educative / Inspiring - listicle or observation/opinion
Example

Friday: Something light; entertaining or making yourself relatable
Example (like my poll yesterday)

Saturday: Keep things light: inspiring/entertaining/lifestyle

Sunday: Personal storytelling; think hope, future, transformation, inspire
Example (I closed a 5-figure deal from this post, no discovery call, just email)

✅ 5 - Build a content library

Save images, topics, ideas, hooks, pictures, quotes, visuals in one place.

Preparation IS everything.

 ✅ 6 - Decide how many times you will reach out to someone new through the DMs.

• commit to a number, don’t leave this to chance

• networking is a big part of building an audience
  

✅ 7 - Create a list of people to follow

This is probably one of the most important ones in this step-by-step guide.

This is a list you need to prepare of people to follow.

→ This is where you will leave all of your comments.

→ Commenting is a HUGE part of growing an audience.

If you skip this, you will continue getting 5-6 likes per posts.

Which is a total waste of your time, energy and efforts.

And your business will suffer.

And who has time or energy for that?

Once you have created the list, block time in your calendar everyday to get this done.

✅ 8 - Repurpose your best content after 4-5 months

Don’t just copy. Make some tweaks to it.

Was this helpful?

I hope so!

→ Want to learn more or get coached on this? Grab my guide here, or book a coaching call with me.

Talk soon 👋,
Hanna