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WOW, this week has been super, super busy and fun.

I was featured on Times Square (still can’t get that I was 🤣) and I was also featured by Wednesday Women this week - go check them out.

I onboarded another person to Huntrs this week 👏 I also closed a record month of sales even though I was traveling for the entire month 🙏

Ok, let’s dive into today’s topic!

I’m so, so GRATEFUL to be able to have sponsors for my newsletter here on beehiiv.

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The 3 biggest mistakes people make when growing an audience:

1. They can’t stay consistent and give up too easily.

2. They think LinkedIn is a billboard so they sell in every post.

3. They think personal branding is paid media, so they approach it completely wrong from the start.

Here are 27 tips from 2.5 years of growing an audience:

1 - Content is all about emotions - you need to make people feel something.

2 - Building audience is 50% content, 50% engaging on the platform. Only posting content is not enough - you won’t grow an audience that way. 2-3 comments per day on other people's content is not enough either to grow an audience - you need to spend time on the platform.

Spending time = comment, comment, comment on other people’s posts.

3 - Decide what you want to be known for. For me it means; go to market, building profitable startups, content-led growth, revenue growth, future of work, personal branding and entrepreneurship.

4 - Don't niche down, this is terrible advice → You are the niche.

5 - Understand your target audience. This means; who they are, what they care about, what they want in life, their pains, their desired outcomes, their challenges, the lifestyle they want.

6 - If everyone agrees with you, you're not doing a great job. Do your thing, some will like it, some will not. Accept it.

7 - Top of funnel content should be WIDE.

8 - BUILD A SYSTEM to help you continue when you want to quit.

9 - Market yourself like your life depended on it. Show off your experiences and results. Show why people should listen to you. Your personal brand will compound over time. No one can take this away from you.

10 - Most people have a messy LinkedIn profile that creates confusion with a million different things with no clarity. Your profile should be crystal clear; who you are, what you do and who you help. Everything changed for me when I turned my profile into a landing page. Here's how I did it.

11 - 99% of people give up. Don't be like most people. The gym is full in January and empty in March. This is the same. Most people won’t be around in 3-4 months. Keep going 👊

→ → THIS IS A CONSISTENCY GAME

12 - If you're posting content and not growing, its very likely that your content is not good enough. So drop the ego → ask for help.

13 - Grow with the platform and your community. What people wanted a year ago is not the same as it is now. Learn about different formats, when and why to use them.

14 - Show different sides of yourself. You will attract the right people this way. Check my content and see how I do it here.

15 - Understand the user to improve performance: people have short attention span on social media, and people come to LinkedIn to scroll the feed. It's your job to find ways to grab their attention.

16 - Commit to topics and create content that navigates around those topics. People on LinkedIn want to be educated, inspired, and entertained. Entertaining content is the one most people struggle with.

Here’s an example of how I do it and still get my message across.

17 - Create and post short form content (longer form for newsletters). Most people don’t use LinkedIn newsletters like I do. I’m enjoying it and it converts really well to business. Are you a subscriber yet? Subscribe here. The combo of LinkedIn newsletter + this newsletter on beehiiv is great!

18 - Talk about your experiences and attract the right people to you; show your values, a personal story based on experience, observations, hot takes, fundamental things you believe in, relax and have some fun, help people find great jobs, personal experiences.

19 - Attach yourself to something bigger than yourself. Meaning this:

20 - After 4-5 months, repurpose some of your best content. People don't remember and you have new followers by then too.

21 - Analyse the spectrum of your ideal client/your desired outcome so you know what content to create. This is not like a tap you turn on and off. Building trust TAKES TIME. 98% of people who see your content are not ready to buy from you. It takes time to build trust, credibility and awareness.

22 - Engage and invest in building REAL relationships. There are no shortcuts here.

23 - Don't chase followers, build a community (doesn’t mean you don’t need followers, because you do)

24 - Skip obvious and generic content. Please. If it doesn’t bring value, skip it.

25 - Become relatable. People buy from people they like and relate too. Don’t know how to do this? Drop the ego → ask for help.

26 - Personal storytelling receives 7x more engagement and 4x more reach. TELL STORIES.

27 - Content will never save a bad offer.

Building your personal brand will boost everything that you do.

This is not rocket science.

But it requires work and persistence.

It can literally change your life, career and business.

It's changed mine.

→ After 9-24 months your personal brand and audience will be an ASSET that will continue to grow and COMPOUND for you.

↓ ↓ ↓

Here's how I can help you:

1. Do it yourself: grab my guides
   

2. Do it with you: book coaching with me
   

3. Done-for-you: we build your strategy AND create, write, and build your personal brand for you

Reach out, don't be shy - I'm just a message away 👋

Talk soon,
Hanna