If I started a business from scratch today with zero marketing budget, here’s how I’d turn my LinkedIn into an inbound lead machine:

Optimize your LinkedIn profile like a landing page

→ Create a clear and sharp top banner

See examples here of people with great banners.

→ Create a clear tagline

This should explain what you do and create curiousity.

→ Add your previous results in the About section

Show your results and experience.

And ask yourself: what is relevant to share?

Share enough, not everything.

Check out mine here.

→ Your services in the featured section

Add your services in the featured section.

Make it easy to find more information about your services.

I have my newsletter, consultations and done for you services in mine.

Posts with a lot of likes will likely not drive sales for you.

Download my guide and update your profile today: https://hannalarsson.gumroad.com/l/HowtoUpdateYourLinkedInProfileSoYouCanSellMore?layout=profile

Or book a profile optimization with us and hit the ground running when you come back from your vacation in August.

Post with purpose

→ 1 post a day

Educate, inspire or entertain.

Your posts should make people feel something.

Talk about problems your audience actually faces.

Use proof.

Download my guide with my most revenue generating content: https://hannalarsson.gumroad.com/l/LearnFromMyMostRevenueGeneratingContent-11Examples?layout=profile

OR book a content batch with us. We deliver batches with 12, 16 and 20 LinkedIn posts.

All content we create belongs to you. You can start when you want, leave when you want.

Engage more than you post

→ Start conversations with other creators

Spend time on commenting on other people’s posts. That’s how your posts will get more reach.

Collaborate with others.
Help each other to grow.

A question I often get:

“If we comment on each others posts every day, it doesn’t feel very authentic”

The reason why you should do this:

You want to access each others network and EXPAND your own network.

This is only how it is in the beginning.

When you get more comments, reposts and followers, you add someone new to collaborate with.

Preferably someone who sells to a similar target audience like yourself.

→ Comment with insight, not fluff

Skip the AI comments. It’s destroying LinkedIn completely.

→ Build visibility through real interactions

Interview people.
Share client testimonials.
Share a hot take.

Share your opinions.

Be real, and please stand for something.

That’s how you attract the right audience and more customers.

Build a value ladder

→ Make your funnel frictionless

Free content: on social media posts, newsletters + lead magnets
Low-ticket: digital assets
Mid-ticket: time with you
Done-for-you services: you (and your team) build for your customer

Organic social has opened up the opportunity for anyone to build a profitable and global online business.

Because trust scales faster than paid ads ever could.

This is how you do it.

Need help?

Book a consultation session with me.

Hope you found this helpful.

Talk soon,
Hanna 👋

📌 PS. In case you missed it: Why documentation is a MUST when you scale your business

🔥 Here’s how I can help you:

1 - Download my guides: https://hannalarsson.gumroad.com/

2 - Book time with me: https://hannalarsson.me/

3 - Try our LinkedIn and Newsletter Done-For-You: https://hunt.rs/