This edition is for you who:

• Want to get started with building your personal brand

• Want to become BETTER at building your personal brand

• Want to learn how to grab attention online

Building a personal brand and an audience is for:

• Business owners

• Investors

• Founders

• Executives

• Employees

• Job hunters

It’s for everyone who are looking to increase the luck surface area in their life, business and career.

There’s a HUGE MOMENTUM right now to build organic growth on LinkedIn.

You don’t want to miss this opportunity!

THIS EDITION IS SPONSORED BY: OPUS PRO 🔥

The secret to growing on LinkedIn in 2024

The secret to growing on LinkedIn in 2024

There's a rising demand for high-quality video content on LinkedIn. This presents a major opportunity for brands (and thought leaders) ready to step in.

Here’s how you can capitalize:

1. Grab your company's existing video assets, like interviews or webinars

2. Generate dozens of clips using OpusClip

3. Schedule your whole month’s worth of video clips on LI using our new Calendar feature

4. Reply to comments on your videos to foster your new connections

Want the full breakdown, with examples from companies like SaaStr and Chili Piper? Read it for free here

Is it too late to get started?

No. It’s not.

The momentum to build massive traffic through organic growth right now is HUGE.

Ideas are cheap.

Execution is getting easier through AI and tech.

Attention is the most valuable asset today.

Attention is what will set builders apart.

When you know how to grab attention, you can build any business you want.

→ That’s how you grow a company today.

This is what some of my clients say and has experienced:

“I just scored my second 1 million plus post 🙂 Three months ago, before I read your first guide, 10,000 impressions seemed unimaginable.”

“The first post I did after our coaching call, I had an investor reaching out asking for a meeting with me”

“I got asked if I want to write a column in a business magazine”

“After two weeks of frequently posting, I have been asked to do a speech at X event”

“I posted once Hanna, and now I’m fully booked 😂”

And you know my experience of building my personal brand on LinkedIn:

• I’ve built a 6-figure business ($) in one year

• I’ve gone from 6,000 to 159,000+ followers

• 88,000 newsletter subscribers

• Multiple income streams

• 2 newsletters to 88,000+ subscribers = 2 of my revenue streams

• All clients coming inbound from my content

• I’ve been featured in Entrepreneur Magazine, CXO Magazine, Favikon, TLNT and numerous other interviews

• I’ve said no to VC funding for my company

And there's more...

✌️ I’ve become my own boss
😄 Every day looks different
🌎 I can work from anywhere
🌴 I travel more with my family
💪 I can finally use all of my strengths
🧱 I’ve designed and built a new career
🔥 The world is my playground: clients in 25+ countries

It’s changed my life completely.

I’m building a life and a business I don’t need a vacation from.

You can also get results like this.

If you want results like this, do this:

1 - Learn HOW to play the game well.

Why?

So you know what moves the needle and what doesn’t.

There’s no point to build a personal brand and an audience and guessing your way forward.

The likelihood that you will quit because you’re not seeing the result you want is HIGH.

So find a way to learn what will give you results.

My advice to you:

• Tell great stories - here’s how (grab my FREE guide below)

• Write like you talk

• Create killer hooks

• Use pictures of yourself, videos (see Opus AI above) templates made in Canva and text posts

• Educate, inspire and entertain - you need to fill all 3 buckets

• Use short sentences

• Everyone should be able to understand your posts - this is top of funnel content

• Optimise for reach

• Write specific - the more specific the better

• Engage on the platform - how? Leave thoughtful comments in comment sections where there already are 👀👌

• Share different sides of yourself - you are the niche

Here are 4 ways I can help:

• If you have a low budget - learn by yourself through my guides
  

• If you want 1:1 advice, book a one-hour session with me. Here is what we go through + any questions you have.
  

• Get my help during 3 months through 1:1 calls, support with your posts, and ask me anything between the our sessions - book my personal branding program.
  
  You also get advice on how to build your sales funnel and convert traffic to revenue.
  

• Outsource all of it to us at Huntrs.
  
  We build your strategy, we write and create your content and we spend time in your name on the platform so you can focus on building your business.

2 - A targeted profile to enable you to monetize traffic.

Most people treat their LinkedIn profile like a wardrobe.

They throw in stuff year after year.

And one day it’s a complete mess.

Your profile should be crystal clear:

Who you are, what you do, and who you help.

See your banner as your personal billboard.

Make it pop. Make an impression.

Here are 3 ways I can help:

• Use my guide, and follow the instructions. Send me a DM and get my eyes on it if you want.
  

• When you book a one-hour session you get a profile audit from me.
  
  You get the guide and my personal feedback when you go through my personal branding program.
  

• We at Huntrs can update your profile for you. We write all of your texts, design your banner, featured section etc so it speaks to your ideal customer profile.

3 - The right content that goes in line with your strategy and goals

…and optimized for the platform to gain reach and impact (written by yourself or outsourced)

Personal storytelling is the most effective content.

It’s the posts that have triggered most of my biggest clients to reach out to me.

Tell a personal story and make it about THEM. Not you.

It’s always about them.

Social media content is psychology.

4 - Engagement i.e spending time on the platform daily to enable reach

Warm up the algorithm, post, reply to comments and continue putting great comments out there.

What’s a great comment that drives results? This 🔥

It can be done by yourself or can be outsourced.

5 - Consistency

That’s how you build a massive audience.

By consistently showing up.

Day after day.

Most people won’t.

They give up.

Don’t be most people.

Lean into your obsession.

I made this my obsession.

My obsession = turned into independence, options, a 6-figure business and a life I’m excited and grateful for every single day.

And now I get to teach other founders how to make this their competitive advantage too, to grow their business.

↓↓↓

Nothing is holding me back anymore.

Nothing is holding you back either.

You should double down on this before it gets too crowded.

Don’t have the time?

You can outsource a part of it or all of it.

To enable you to grab attention for yourself and your business.

It ain’t rocket science or brain surgery.

But it requires effort and grit.

The time to bet on yourself is NOW.

Because people follow people.

Promote yourself like your life depended on it.

→ Think about it, if you don’t promote yourself online, then who will??!

That’s it for this week.

Talk soon,
Hanna

📌 PS. Looking for a side hustle? You can now sell my personal branding guides and make money from it. Reply to this email if this is of interest.